Happy New Year from Active Voice LLC, the DC region's premiere writing and editing service (at least as far as our mothers are concerned) serving businesses small and large, agencies, nonprofits, and professionals.
We are going to try not to sound like your sister-in-law's annual holiday newsletter (because, honestly, do you need another real-time report on this year's junior high choral extravaganza?) or even look like it (who does those portraits anymore; isn't Sears closed? How does she even find a family-worth of matching argyle vests?). But we need to brag a bit.
In 2011, we wrote and edited columns that appeared in major newspapers and magazines across the country and online; speeches that were intoned at universities, in front of Congress, and to crowds in the thousands; proposals, capabilities statements, reports, resumes, brochures, and web content for people and businesses each and every one of whom we are convinced is the next Steve Jobs or Apple.
We updated our website and dipped our collective toe (gruesome image) into the social media stream. About that, by the way: we find ourselves not as friended or followed as we believe our charming personalities and amusing musings warrant. And though we have yet to see begging identified as an effective social media strategy, we are going to try: Please friend us on Facebook, follow us on Twitter, comment on our blog (even if just to say, would you please shut up). You will save us no end of "if a tree falls onto our Twitter account" philosophical debates around the water cooler.
Most of all, though, in 2011, we didn't go broke. And we choose to interpret that as confirmation of our strongest belief: good writing matters. No matter how you wrap your language in flash animation, online polls, and YouTube videos of chipmunks dancing in teeny underwear, if you do not, in the words of demigods William Strunk and E.B. White, "make every word tell," then all you have at the end of the day is chipmunks dancing in teeny underwear.
For this affirmation, we thank you - our wonderful clients and supporters. And thank you in advance to those of you with whom we will work in 2012 (because we know that after you read this, you will think, oh what a clever bunch, and immediately click over to our web page and check out our services).
Our resolution in 2012 is to try, for each person with whom we work and meet, to live up to the soubriquet E.B. White bestowed on Charlotte in Charlotte's Web: "It is not often that someone comes along who is a true friend and a good writer."
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