Active Voice was as excited as a corporate name can get to work with FTC Chairman Jon Leibowitz and his outstanding staff in producing this oped that ran in the Washington Post a couple of weeks ago. It is notable not only for its pithy (always!) exposition of an important and technically complicated subject (privacy – yours – online), but it was almost 1000 words. For years, I have told clients that unless they are Henry Kissinger (who gets to fill the center of the NYT and WaPo oped pages every time he has another thought on Afghanistan), they better spit out their points in less than 700 words. So we dutifully sent in our 700, and they asked for more! Twice!
I was also pleased they used our title: I think it was very hip to have come out of the mind of a woman who uses the word “hip” without intentional irony.
Kate
