
At the risk of stealing on of Kate the Younger’s New Year’s resolutions, I want to sneak in here and with a curmudgeonly end of year complaint about clichés.
On fellow speechwriter David Meadvin’s blog, he recently complained about politicians who overuse the phrase “America’s best days are ahead,” a soul-sucked version of President’ Hoover’s “prosperity is just around the corner.”
I have to admit to some sympathy to the writers who keep dragging this war horse out and plopping it into stump speeches, especially ones for incumbents. The phrase is a neat way to brush right by the point each of these speakers needs to make, if only to avoid a Bush Sr. at the grocery scanner moment of cluelessness : “Yes, the economy stinks, you lost your job, and your Kmart closed before a rich benefactor came along to help you get that automatic foot massager out of layaway, but there is a plan: It is going to get better, just elect or re-elect me.”
So when does a tired phrase or an oft-wielded political dodge turn into cliché? I think when it has, through numbing repetition, lost so much meaning that one starts to hear it used, not just mindlessly, but senselessly.
Take my nominee for cliché of the year, 2011: “kick the can down the road,” deployed endlessly by commentators and politicians alike during the 600 or 700 crises this year during which Congress found yet another way to dodge its fiscal responsibilities.
I knew the phrase had crossed the mighty divide into cliché-dom when an earnest representative of the nation’s youth (note to youth, by the way, when you hold your secret meetings to elect your representatives, work on getting someone who sounds a little less like a self-impressed prig) said on NPR: “Congress has kicked the can down the road again, and the nation’s youth are the can.”
No -- you are not. While I have no objections to kicking the nation’s youth down the road -- if only to get through the election season without having to listen to another self-satisfied late teen talk seriously about not wasting his first vote in a presidential election -- the nation’s youth are not the can. They may one day be on the receiving end of a flying can, one stuffed with degraded Treasury bonds and worthless Fannie Mae stock, but they are not the can.
What’s your nominee for cliché of the year? Let us know here or on Facebook. And don’t wait too long lest you become distracted by America’s best days, which are, you know, right around the corner, next to that old kicked in can, filled with the nation’s youth.
Kate S.
December 31, 2011